Take a look at the job descriptions your business is posting. Are they interesting? Would someone who is not actively looking for a job possibly submit their candidacy?
Some businesses have awesome job descriptions.
Most have dull job descriptions.
We know we want to attract the best candidates.
We know we want to be perceived as an employer of choice.
So why would we write dull job descriptions?
We use Uber, not taxis. We stay at AirBnB, not hotels. We rely on the general public to post news versus waiting for the news networks. We stare at the home phone when it rings wondering who could possibly be calling on it…and we make a mental note to have it disconnected all together.
In many ways, we are very 2015.
And then we have our job descriptions. Not very 2015. Stuck in the past.
Take a look at your job descriptions. Am I right? Are you drawn to the positions and can you see people pouncing on the opportunities? If not, change you strategy….write job descriptions that reflect the realities of today’s market. You will attract better candidates.
- Be specific about what the job entails – mention the short term priorities and longer term goals
- Show prospective candidates what they would gain by being successful in the role
- Unless absolutely required, don’t include number of years of experience or a specific degree. It limits the pool of prospective candidates and puts up a barrier between you, and possibly, the best candidates
- Consider why someone might leave their current role for the position, then write the job description that would entice them
When recruiting, we are looking for the best candidates. Often these candidates are not looking for work. In order to entice them to consider the position, start by defining it as something compelling.
We tell candidates to write CVs to show they are ‘current’, not dated.
Employers have to write job descriptions that show the business is ‘current’, not dated.
If we write job descriptions the way they have been written for decades, which many businesses do, we are suggesting to prospective candidates that we are not current. Clearly not the intent.
This is an easy fix. Try it. You will see results.